Creative Executive & Brand Builder
I lead creative teams that turn brand strategy into cohesive systems across launches, campaigns, and lifecycle marketing. 15+ years scaling modern consumer brands from early stage through rapid growth.
Creative Work
I've led brand transformations, product launches, and lifecycle systems that feel cohesive across every touchpoint. At Naked & Thriving, my creative direction gave the brand a distinct visual identity customers recognized and loved—and preceded 3x revenue growth.
Leadership
I build creative teams that scale. At Naked & Thriving, I grew the team from zero to 8 people, established workflows that delivered 300+ assets per month, and partnered with executive leadership through periods of rapid growth and organizational change.
Illustration
My studio practice brings warmth, craft, and clarity to brand work. I've developed illustration systems for national clients including Macy's, Walmart, McDonald's, and Ford, and for every brand identity system I've built.