Holistic Creative Leader for Modern Consumer Brands
I am a creative executive with 15+ years of experience building full-funnel strategies for brands looking to scale without losing their soul.
Creative Work
I’ve led end-to-end creative work across brand identity, product launches, lifecycle systems, and seasonal campaigns, always with an eye toward coherence, restraint, and scale.
Leadership
My approach to creative leadership centers on stewardship: setting clear direction, building durable systems, and partnering closely with teams to do meaningful work over time.
Illustration, Etc
My studio practice is foundational to how I think about storytelling, tone, and brand expression. My illustration brings warmth, clarity, and joy to brand projects.