PRODUCT POSITIONING
Let your cleansing ritual transport you with our Refresh Gentle Enzyme Cleanser—now in 3 NEW Limited Edition botanically essenced scents. Pineapple & Guava energizes & invigorates with the fruit-forward profile of a tropical vacation. Cucumber & Rose layers crisp cucumber with soft, floral notes as serene as strolling a flower market. Green Tea’s soothing, herbal profile is designed to deliver a calming reset, like a forest bath for your skin. Crafted to dissolve makeup while clearing away pore-clogging dirt and debris, our multitasking cleanser leaves your skin radiant and fully refreshed.

THE DETAILS
For this limited edition launch, we collaborated closely with the brand and performance teams to help bring their ideas to live in one cohesive vision. The brand team provided concepts for different audiences, and our team created sensorial messaging to showcase how each scent could transport you to another place. Launched in spring and sold out by summer. For the second run, we made stickers that were applied to the different scents because life is better with pictures. Art Direction: Lali Dellacha | Photography: OMS Studio. View the collection.