PRODUCT POSITIONING
Transform your cleanse with our all-in-one formula in three mood-lifting, skin-loving scents. Let your cleansing ritual transport you with our Refresh Gentle Enzyme Cleanser—now in 3 NEW Limited Edition botanically essenced scents. Pineapple & Guava energizes & invigorates with the fruit-forward profile of a tropical vacation. Cucumber & Rose layers crisp cucumber with soft, floral notes for an experience as serene as strolling a flower market. Green Tea’s soothing, herbal profile is designed to deliver a calming reset, like a forest bath for your skin. Crafted to dissolve makeup while clearing away pore-clogging dirt and debris, our multitasking cleanser leaves your skin radiant and fully refreshed.

THE DETAILS
For this limited edition launch, I worked closely with our art director, copywriters, and brand team to help bring their ideas to live in one cohesive vision. The brand team provided concepts for different audiences, and our team created sensorial messaging to showcase how each scent could transport you to another place. Launched in spring and sold out by summer.

Learning: Many customers purchased all three scents and had trouble differentiating them once out of the box. For the second run, we used illustrations from the launch to make custom stickers to be applied to the bottles so customers could more easily differentiate.