PRODUCT POSITIONING
Skincare meets makeup for buildable color and gloss, made from nature. Our two-in-one multi-sticks are made with moisturizing ingredients perfect for on-the-go color or dewy gloss to reinvigorate your radiance.

Kiss harsh dyes goodbye. Traditional makeup puts artificial dyes right on your face. Now you can have hydration, color, and gloss sourced from nature. Certified vegan and cruelty free.

THE DETAILS
For this launch, I worked closely with my team to art direct the photography, source talent, and guide the photoshoot along with all asset creation. We worked with the brand team to build cohesive messaging across channels (product pages, UGC, ads, emails, other marketing materials). Our main task was to showcase the beauty of the color, the instant transformation, and the naturally derived ingredients that deliver color and gloss. View the collection.