ABOUT THE CAMPAIGN
For our Fall 2025 campaign, we focused on clinically proven formulas that perfectly prepped skin for the changing seasons. Our photography was rich with browns and peach colors, with our smooth, rich packaging against rough textures (logs, mushrooms) all against a clean backdrop. Art Direction by Lali Dellacha | Photography by OMS Studio.

THE DETAILS
This was the first time we also launched a custom seasonal box for influencers as part of our integrated marketing efforts. For the box, called Fall Into Radiance, we introduced content creators to our fall routine by showcasing clinical results. For our community, we created a Build Your Own Routine landing page where customers could personalize their fall routines.